About

Naturally precise. Impeccably beautiful.

Alex Lucas, veteran in the art of makeup application and design, believes in bringing out the unique qualities of each client by using his well-trained, fine artist eye. He deftly blends shadow and light to capture their individual allure. Alex embraces every opportunity to apply makeup by drawing forth the naturally precise, impeccable beauty of each face. During his years working at Fashion Week in both New York and Miami, Alex perfected the looks of countless faces.

On excursions in Japan and throughout the United States, Alex shares his knowledge, signature style and creativity as a trainer and lead makeup artist. In these roles he works in several arenas including print, television, runway and pageantry. Alex served as the lead make-up artist for The Braxton Family Values, the Jermaine Dupri Celebrity Fashion Show and Avalon Industries hair care trade shows.

“Alex does seamless blending that captures the models’ beauty without being overwhelmed with make-up.” -Photographer’s testimonial

Numerous cosmetic brands have benefitted from Alex’s artistry. He served as Lead Trainer and International Make-up artist for NARS Cosmetics and works his magic with the cosmetic brands of Dolce and Gabbana, Chanel, Yves Saint Laurent and Giorgio Armani. His recent events include AmericasMart Atlanta Fashion Shows, live appearances on television shows including Talk of Alabama in Birmingham as well as a host of private sessions for celebrity clients.

Alex has delved into show business, creating looks for MTV's "My Sweet Sixteen" and for celebrities of screen and stage Leslie Uggams, Meagan Good, Derek Luke (from the film Antwone Fisher)  Lauly Horton (from Tyler Perry’s “Love Thy Neighbor” on the OWN network), Phina Oruche, Nicole Ari Parker (from television’s Soul Food and Revenge) Sir Maejor (from American Horror Story: Coven and Need for Speed)

Laz Alonso (from Avatar, This Christmas, and Fast and Furious) and Paulette Washington (wife of Academy Award winning actor Denzel Washington), LaTanya Richardson (wife of actor Samuel L. Jackson).

Within the music world, Alex has shared his talents with Nivea, The Braxtons, Roosevelt Boles (winner of the Nat'l Independent Gospel Music Award for Best Traditional Male Vocalist 2013), Cheryl James (Salt of Salt-n-Pepa), Christopher Martin (from Kid and Play), R&B Legend Freda Payne, Eric Benet, Candice Glover (Season 12 winner of American Idol) and Grammy winners: Toni Braxton, Ann Nesby, Lashaun Pace, Byron Cage, Dorothy Norwood, Smokie Norful and Raheem DeVaughn. 

In the world of print, Alex’s work has graced the covers of Obvious, HypeHair, Sister 2 Sister, Jet, Kontrol, Today’s Black Woman, and Pagentry Magazine.

“I always leave feeling not just pretty but confident in my skin.” -Client testimonial

For inspiration, Alex is influenced by legendary Hollywood glamour especially Dorothy Dandridge, Jane Russell, Lauren Bacall, Jean Harlow & Rita Haywood as well as the timeless beauty of Diana Ross in the film “Mahogany.” Alex admires the work of fellow makeup artists Francois Nars & Kevyn Aucoin.

Disco, flowers and the sky also spur Alex’s creative impulses for some of his finest creations. Alex began his career over 25 years ago by applying his own makeup while working for five years as an on-air weatherman in his home state of Georgia.

“I love anything shiny!!!!!! Preferably with emeralds!!!” -Alex Lucas

Alex’s forthcoming book, 31 Days to a More Beautiful You, is a practical guide for clients to learn how to confidently apply their own makeup at home.

Alex offers mentoring and training to aspiring and established makeup artists. He will soon launch an exclusive program delivering comprehensive training to a select group of clients in one of a kind trade secrets from the Alex Lucas method of makeup design.